Did you know that 85 per cent of today’s consumers find information provided by other consumers more influential than any form of information shared by a brand itself?
With this in mind, My health for life is undertaking a series of community events over the coming months, bringing the brand to life by creating an emotional connection with potential consumers. Designed to encourage the public to have a conversation about their personal or family’s health within a relaxed, non-confrontational environment, these events align and support the large-scale health check activities that the My health for life team already deliver. It is hoped the interactions will leave communities with a positive perception of the program and an increased likelihood to mention My health for life to their family and friends.
This series of events complement the mass media campaign, which launched late April and will feature again in August and early next year, as well as other marketing activities.
The events also provide an opportunity for program facilitators and other stakeholders to get involved. Aside from the free health checks, the activations will be further supported by giveaways, free massages, interactive elements and localised program information, so if you see us in your local shopping centre or farmers market, drop and say hi!
We’ll be visiting the following communities over the coming months:
To learn more or to have your local program included in the promotion, please contact Jess Weatherston, Community Engagement Lead on firstname.lastname@example.org.